The information contained in this episode is for informational and educational purposes only. It is not to be construed as legal advice. Listening to this episode or relying on information from this episode does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for individual advice.
The Legal Influence Podcast Episode 011: What to Consider When Setting Influencer Rates
In this week’s episode of The Legal Influence Podcast, Kate talks about what influencers and content creators need to consider when it comes to setting rates for a brand deal. It can often be challenging to set rates as a creator because there are so many different variables to consider.
Learnt the top variables that you need to take into account when calculating your rate, along with strategies to help you calculate a fair rate as an influencer or content creator.
YOU MAY ALSO ENJOY:
- SHOP Contract Templates: The Legal Influence Contract Shop
- DOWNLOAD: The Creator Business Basics Checklist
- LEARN: Tips to Prevent Late Payments
HIGHLIGHTS FROM THE EPISODE INCLUDE:
- Why influencers should be charging more than 1% of their following for a post. (02:47)
- How niching down can help you earn more. (04:37)
- Unique campaign considerations to keep in mind when determining your base rate. (07:00)
- How to price paid usage rights. (10:18)
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