Learn what content creators and influencers need to consider before giving brands usage rights “in perpetuity.”
The information contained in this episode is for informational and educational purposes only. It is not to be construed as legal advice. Listening to this episode or relying on information from this episode does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for individual advice.
The Legal Influence Podcast Episode 007: What You Really Need to Know About Giving Usage Rights “In Perpetuity”
In this episode of The Legal Influence Podcast, Kate discusses what content creators and influencers need to know about giving brands usage rights “in perpetuity.”
When a creator gives a brand usage rights in perpetuity, it means that the brand has the right to use the content forever.
This presents a number of issues and considerations that creators and influencers need to be aware of before agreeing to give a brand usage rights in perpetuity to ensure the partnership remains mutually beneficial.
READ THE BLOG: What Are Usage Rights?
Highlights From the Episode Include:
- What does “in perpetuity” mean? (02:14)
- Why brands don’t actually need perpetual usage rights. (05:09)
- How you could be leaving money on the table by giving away usage rights in perpetuity. (06:12)
- What makes influencers and UGC creators unique when it comes to licensing content. (08:50)
- How giving brands rights to your content in perpetuity can affect future opportunities. (10:40)
YOU MAY ALSO LIKE:
- FREE GUIDE: Creator Business Basics Checklist
- BLOG: How Does an Influencer Brand Deal Work?
- BLOG: What Are Usage Rights?
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