The Legal Influence Podcast Episode 017: How to Run an Instagram Giveaway (Legally)

The Legal Influence Podcast Episode #17: How to Run an Instagram Giveaway (Legally)

The information contained in this episode is for informational and educational purposes only. It is not to be construed as legal advice. Listening to this episode or relying on information from this episode does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for individual advice.

In today’s episode of The Legal Influence Podcast, Kate talks about how to run a giveaway on Instagram, legally. Giveaways can be a win-win-win collaboration for influencers, brands, and their audiences, but it’s important that you’re complying with state and federal laws, as well as Instagram’s Terms of Service.

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  • How you and your audience benefits from running a giveaway. (01:00)
  • Why it’s important to make sure you’re taking on aligned partnerships, especially when hosting a giveaway. (02:37)
  • How to make sure that your giveaway is actually considered a giveaway or sweepstakes, and NOT a lottery. (05:57)
  • The information you need to include with your giveaway post. (08:03)
  • What Instagram requires to run a giveaway on their platform. (12:37)


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