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july 10-15,2024

The Legal Influence Podcast Episode #18: What You Need to Know About Selling Digital Products (Plus, Are MRR Courses a Scam?)


The information contained in this episode is for informational and educational purposes only. It is not to be construed as legal advice. Listening to this episode or relying on information from this episode does not ever create an attorney-client relationship between you and Katherine Jaquith (aka Kate Cooper). Please speak with a licensed attorney for individual advice.

In this episode of The Legal Influence Podcast, Kate discusses selling digital products online and some of the legal considerations to keep in mind. She also shares her thoughts on master resell rights (“MRR”) courses.

If you’re an influencer or content creator looking to add an additional stream of income to your business, selling digital products can be a great options. From eBooks, to templates, to courses, to workshops, there are countless ways to create a digital product that highlights your expertise and benefits your audience. Learn how to protect yourself and your intellectual property when selling digital products online.

This episode also discusses fair advertising guidelines from the Federal Trade Commission (“FTC”) in relation to MRR courses. MRR courses often teach about digital marketing while allowing the purchaser to resell the course. While the resell model isn’t inherently problematic as long as the terms are clear, the way that MRR courses are often marketed is. This episode does not critique specific courses, rather it discusses the predatory and illegal tactics often used to sell them.

MENTIONED IN THE EPISODE:

HIGHLIGHTS INCLUDE:

  • The benefits of selling digital products. (01:39)
  • How to decide what digital product to create. (02:24)
  • Choosing a platform to sell your digital product. (04:08)
  • How to protect yourself legally with your Terms of Use. (06:53)
  • How to spot a pyramid scheme, from the FTC. (14:48)
  • Advertising guidelines from the FTC. (21:08)

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